Welcome, students & parents, to Marketing! 
Course Information
Course Name: Introduction to Marketing Course Code: BMI3C
Course Information: This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
Course Type: University Grade Level: 11 Credit Value:1.0
Teacher: Mrs. Tan
Prerequisite: none
Ministry Guideline/Date: Business Studies, The Ontario Curriculum, Grades 11 and 12, revised 2006
The World of Marketing: A Canadian Profile, 2003, by David Notman and Jack Wilson
Unit | Unit Descriptions | Hours |
1 | Marketing Fundamentals | 25 |
2 | The Marketing Mix | 12 |
3 | Trends in Marketing | 35 |
4 | The Marketing Plan | 30 |
5 | Marketing Career Opportunities | 8 |
♦
Term Evaluations | Unit Tests - 35% | Mini-Tests - 20% | Assignments - 15% |
Final | CPT - 15% | Exam - 15% | Total - 100% |